Program Details
Program Code:
School: Macmillian Institute of Applied Health Sciences
Credential: Ontario College Certificate
Program Fees: $80
Program Type:
Program Length: 16 Hrs/ 2 days
Location: College Campus/Online
Email: macmillianinstitute@gmail.com
Telephone:647-219-4887

This two-day course provides an introduction to the world of marketing. Students receive a “taste” of what is required for marketing, both historically, and in today’s competitive digital markets. This course is ideal for those who are interested in learning the basics about marketing for any company, large or small. It’s also a good start for a small business owner who wants to quickly learn about marketing, branding, and advertising.

COURSE OUTLINE

• Branding versus Marketing
• New types of marketing for today’s digital world
• How to spend marketing dollars and track results
• The effect of Herding
• Keywords in advertising
• The power of the word FREE
• Ways to increase sales
• Understanding target demographics
• Marketing and price structure
• Infomercials and TV advertising
• Understanding WIIFMs
• Customer satisfaction and how it affects marketing
• Online marketing (Google Ads, Keywords, managing campaigns)
• Selling online (Kijiji, eBay, Amazon)
• Methods of branding that are free or inexpensive

Course Highlight

• Students learn how to combine words and pictures to create a powerful marketing advertisement for print media